Modern Gent: The Italian Way

Perfume longevity: what really determines it?

Why do some perfumes last all day and others fade in 2 hours? Factors that determine a perfume's longevity: concentration, ingredients, skin, and technique.

Parfum Extrait vs Eau de Parfum vs Eau de Toilette: What's the Real Difference?

Parfum extract, Eau de Parfum, Eau de Toilette: what's the real difference? Concentration, longevity, price, and when to choose each. The definitive guide.