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Modern Gent: The Italian Way

Perfume longevity: what really determines it?

come far durare profumo

Perfume longevity: what really determines it?

Why do some perfumes last all day and others fade in 2 hours? Factors that determine a perfume's longevity: concentration, ingredients, skin, and technique.

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come applicare profumo

How to apply perfume correctly: the ultimate guide

How to apply perfume to make it last all day? Where to spray it, how many times, what to avoid. Complete guide for men on perfume application and longevity.

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